Black’s Photography launches Canada’s newest and best
destination for professional digital equipment and services
Black’s proud to announce the opening of its very first Black’s Pro store
Toronto, ON (August 21, 2008) – Black’s Photography, Canada’s premier imaging and
digital retailer, is excited to announce the opening of its first Black’s Pro store, a
completely new store format specifically designed for professional and advanced
imaging enthusiasts and photographers.
“We couldn’t be more excited about launching Black’s Pro,” said John Kelleher,
president and CEO of Black’s. “We are confident that the new store format will really
take off in the advanced photography market. Any Canadians who are in the market for
a pro Digital SLR camera, pro lens, or advanced imaging accessories and services
should visit this completely new store concept before making a purchase – they will be
glad they did.”
Focusing on what Black’s calls the six pillars of imaging – capture, personalize, store,
print, share, travel, and learn, Black’s Pro stores will offer a comprehensive imaging
solution through a greatly expanded line of high performance products and services and
unparalleled customer service.
“I believe customers in Canada have been looking for a retailer to step up and create a
digital equipment and imaging solution under one roof.” said Russ Bricker, senior VP of
Merchandising and Services for Black’s. “Some of Black’s Pro’s exciting new products
include high performance DSLRs, a significantly expanded line of lenses, Apple Macs,
iPods, Apple’s renowned Aperture software, and other professional imaging and digital
accessories.”
In addition, Black’s Pro stores will offer unique imaging services such as
ExpertCreativeServices where customers can edit and enhance their images with stateof-
the-art software, expert assistance, and the highest quality printers. The store also
contains the first Black’s ProPicPortraitStudio which is a state-of-the-art studio.
Canadians can have annual report photographs, corporate and modeling headshots and
family portraits taken in addition to Black’s standard certified Passport & ID photos.
Black’s Pro also features an onsite Black’s University campus – Canada’s leading
destination for digital learning. Black’s Pro is the best way for Canadians to explore high
performance digital equipment and imaging solutions. Courses currently being offered
include one-on-one lessons and creative photography group sessions.
“On top of all the great new products offered in Black’s Pro stores, our expert Associates
facilitate a world-class customer experience. Our staff is extremely passionate about
catering to the professional imaging market,” says Elizabeth Hemmerling, general
manager at Black’s Pro.
Black’s Pro Associates undergo extensive training and certification to ensure they have
the detailed product knowledge and sales expertise necessary to help its professional
and advanced customers make informed purchase decisions.
The grand opening of the first Black’s Pro store is scheduled for August 21 to 24, 2008.
This new Black’s Pro store is at Colossus Center in Woodbridge (Unit 142, 16 Famous
Avenue, Highways 400 and 7). To contact the store, call: (905) 264 6960.
Black’s plans to roll out additional Black’s Pro stores in Ontario in 2008 and additional
locations elsewhere in Canada in 2009 and beyond.
For more information, please contact:
Andrea Herman
Cohn & Wolfe
416-924-5700 ext. 4020
andrea.herman@cohnwolfe.ca
Download a PDF of this Press Release here. CLICK HERE
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